What is Demand Generation?

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Demand generation is the process of increasing awareness and demand for our product. The goal is to expand our audience, build authority, and generate interest around our brand that results in high-quality leads and predictable revenue.

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Demand generation is about educating people about problems our product can solve, through creating free content, without always trying to sell it. The aim is to engage a wider audience and increase our brand awareness.

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Demand Marketing aims to answer the following questions:

• How do we get the market to know everything about our product?
• How do we get the market to have an affinity for our company?
• How do we get the market to believe in our vision for where the world is going?
• How do we evangelize the category so well that the market sees us as the category leader?
• How do we design a world-class buying inbound experience for our customers?
• How do we get their attention?
• How do we get more people to come to us ready to buy?

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